Are Women Donors the Key to Unlocking More Giving?


Authors: Jessica Robinson Love, Heather McLeod Grant


With an estimated $35 trillion set to transfer into women’s hands over the coming decade, women are poised to reshape the philanthropic landscape.

Group of women donors outside on a deck, surrounded by trees.

Women already control one-third of U.S. household assets and influence 85% of family philanthropy decisions, yet remain underserved by wealth management and donor advisory sectors traditionally designed around men’s needs. Studies show women give more broadly, collaboratively, and with a stronger values-driven focus compared to men. This unique approach—emphasizing relational, trust-based philanthropy—makes women critical players in addressing systemic challenges such as climate change, racial equity, and gender justice.

Despite their increasing financial power, women still face barriers to giving, including outdated industry practices and a lack of tailored support. By empowering women to take leadership roles, connecting them with like-minded peers, and embracing both heart-driven generosity and strategic philanthropy, the sector can unlock unprecedented social impact. As women inherit wealth at historic levels and champion innovative approaches to giving, the future of philanthropy is undoubtedly female—and organizations that adapt will be well-positioned to help drive meaningful change.

Read the full article on Stanford Social Innovation Review’s website.


Jessica Robinson Love

Jess Love is the CEO of ViaNova, where she partners with foundations, corporations, families, and individuals to advance social change. With 25 years of experience as a nonprofit leader and social sector advisor, she brings deep expertise in translating philanthropic vision into lasting impact.

https://www.teamvianova.com/bios/jessica-robinson-love
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